This data set provides the click and conversion count, share, and rate of ASINs for a given keyword. Use this data to understand how ASINs convert at different rates depending on keyword or which are the top performers. Combine this data with sales estimates data in order to connect the dots between conversion rate and sales/revenue. This data can be used with rank data to see all other ASINs on a given SERP to understand brand share across a given keyword.
Using Amazon’s reported click share and conversion share, Jungle Scout models the click count and conversion count in this report. Amazon reports on the top 3 ASINs by click share.
This data is delivered on a weekly cadence, partitioned by Amazon marketplace. Can be delivered as a subset of keywords aligned with individual root categories as well.
Available Marketplaces: