| keyword |
varchar(1000) |
searched keyword |
| asin |
varchar(40) |
Amazon Serialized Identification Number |
| click_rank |
int |
ASIN rank by number of clicks from given keyword search results page. Ranked ASINs are 1, 2, or 3 |
| click_count |
int |
Modeled number of clicks of ASIN from keyword search results page |
| click_share |
decimal |
Percentage share of clicks attributed to ASIN from keyword search results page compared to all other ASINs in the results page |
| conversion_count |
int |
Modeled number of conversions of ASIN |
| conversion_share |
decimal |
Percentage share of conversions of ASIN from keyword search results page compared to all other ASINs in the results page |
| conversion_rate |
decimal |
conversion_count divided by click_count |
| marketplace |
varchar(8) |
Amazon marketplace (e.g. US, DE, ES) |
| start_date |
date |
evaluation period start date |
| end_date |
date |
evaluation period end date |