The Category Insights data set delivers structured trend data at the category and subcategory level—covering sales, searches, and many other performance metrics over time across all root categories and thousands of subcategories in the US, UK, Germany, France, Spain, and Italian Amazon marketplaces. Use this data set to accurately analyze category growth rates, advertising spend, and customer behavior over time to stay ahead of competition.

This data set provides the following metrics at a monthly and weekly grain:

• Revenue
• Units
• Search to purchase ratio
• Glance views
• Click count
• Conversion rates by price band
• Return reason rates
• Return ratio
• Most popular keywords
• Ad spend per click (Average, Majority, Median)
• Count of star ratings
• Popularity by price band
• Popularity by feature

Click here for table definitions

Marketplaces:

• US
• UK