The Jungle Scout MCP connects your AI assistant directly to Jungle Scout's best-in-class Amazon data. Jungle Scout is the trusted partner for thousands of Amazon brands to grow market share, dominate the digital shelf, uncover hidden trends, and ensure the highest advertising ROI.
With this connector you can ask questions in plain language and your AI assistant pulls live Amazon market data to answer. No dashboards to click through, no exports to wrangle. Ask about a product, a brand, a category, or a keyword, and you get back deep insights with a clear plan of action - in the format you want.
<aside> ℹ️ The MCP works across two kinds of data: Jungle Scout's Amazon market data (any ASIN, brand, seller, category, or keyword) and your own Cobalt data — your saved Market Analysis segments, tracked-keyword share of voice, managed-brand performance, your connected Amazon Ads account, and competitive-offer and seller data on your own listings. A few things to keep in mind: it's conversational, so it answers questions rather than opening your dashboards or saved views; ads and competitive-offer data need a connected Seller/Vendor Central (and Ads) account; to query a saved segment, name it in your prompt; and Amazon DSP isn't included yet.
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Sales, revenue, and unit estimates for any Amazon product (ASIN), brand, or seller. See who's growing, who's declining, and spot new or unauthorized sellers entering a market.
Explore any Amazon category, find categories by name, and break a niche down by product attributes (size, color, material, etc.) to see what's actually driving sales.
Find the organic and paid keywords a product ranks for to determine Share of Voice for any keyword, search keywords by topic, and track search-volume trends over time.
Enhanced share of voice for the keywords you're already tracking in Cobalt. Limited to those tracked keywords, it doesn't include your dashboards, saved segments, or other account data.
If you manage brands in Jungle Scout, query your organization's own performance by brand, product, or month.
See how a category or brand performs across price bands. Where the revenue is, and where the competition is thickest.
| Domain | Metric Highlights | Group By | Granularity | History | Refresh rate | Requirements | Cobalt Feature |
|---|---|---|---|---|---|---|---|
| Market Intelligence | • Est. Revenue | ||||||
| • Est. Unit Sales | |||||||
| • Price | |||||||
| • Est. Market Share | |||||||
| • Ratings | |||||||
| • Reviews | |||||||
| • 1P/3P Breakdown | |||||||
| • Key Attributes | • Variant ASIN | ||||||
| • Parent ASIN | |||||||
| • Seller | |||||||
| • Brand | |||||||
| • Category | |||||||
| • Custom Segments | Weekly | Up to | |||||
| 2 years | |||||||
| (Rolling) | Weekly (Sunday night) | No requirements for general access to sales estimates | |||||
| • Market Analysis | |||||||
| **Keyword & Share of Voice | |||||||
| Intelligence** | • Search Volume | ||||||
| • Share of Voice | |||||||
| • Rank & Position Tracking | |||||||
| • Clicks & conversions | • Keyword | ||||||
| • ASIN | |||||||
| • Brand | |||||||
| • Segments | |||||||
| • Category | Weekly |
Daily Share of Voice for Tracked Keywords | Up to 2 years (Rolling) | Weekly (Sunday night) | Manually tracking keyword in app to get daily stats | • Keyword Research • Share of Voice • Market Analysis | | Account Performance | • Revenue • Units Sold • Impressions • PDP Views • Buy Box Win Share • Ad Spend & Sales, • ACOS, TACOS, TROAS | • ASIN • Brand • Category • Campaign | Weekly | Up to 2 years (Rolling) | Weekly (Sunday night) | • Connected Seller/Vendor Central account • Connected Amazon Advertising Account | • Home Dashboard |
For the full data-availability detail — data lag, limits, and refresh — see the Data Availability & Automation Frequency Guide.
Skills are pre-built Jungle Scout workflows that layer on top of the MCP connection. They package expert prompting and analysis patterns so your assistant follows a proven approach for common Amazon questions — competitive benchmarking, category deep-dives, share-of-voice tracking, and more. Skills are distributed and kept up to date through our public repository: https://github.com/Junglescout/ai-skills
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Skills build on the MCP connection, so make sure you've connected the Jungle Scout MCP for your platform (see the sections above) before adding skills.
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